Identify the actual need
A founder may need a developer, a product team or technical leadership. These roles are not interchangeable. Describing the decisions ahead and missing capabilities helps establish the right level of support.
Separate services from partnership
A paid engagement provides resources within a defined scope. An equity partnership involves a different commitment to the business. At H Holding, these are distinct models that can suit different situations.
Make contributions explicit
Where support involves an equity stake, the time committed, deliverables, governance and any fees need discussion. Arrangements are specific to each project and formalised with the appropriate advisers. Early clarity supports a productive relationship.
Plan beyond launch
Launching a product does not complete the technical work. Maintenance, new features and team organisation belong in the conversation. A lasting partnership also anticipates when the business will bring some capabilities in-house.